5/10/2023 0 Comments Innovative direct mail![]() ![]() After you create a promotional video, embed screens into your mailers. You can also intrigue consumers by showing them how your products can be used. Add humor to your video to make consumers laugh. Start out by filming a video that either promotes products or advertises your next big sale. Add Video To Mailersįurthermore, add video to your mailers to stand out from other brands. Compared to regular-sized 5×7 envelopes from Envelope Superstore, purchase large and colorful materials that stand out in the mail. More so, oversized envelopes attract more attention. These extra pieces of information will convince viewers to visit your store. ![]() Use the extra room to add a high-quality image of your products and/or services. Rather than just offering a quick bit about your upcoming sale, list specific products that will be included in the deal. You can fit more content into your marketing materials when you use larger envelopes. Use Oversized EnvelopesĬonsider using oversized envelopes in your direct mail campaigns as well. That way, you can attract more customers through your next direct mail campaign. Design an air freshener that consumers will want to hang from their cars’ rear view mirrors. Car dealerships opt for new-car-scented ones to convince consumers to buy new vehicles. Flower shops select lilac-scented air fresheners to persuade consumers to purchase sweet-smelling plants. You want the scent to remind consumers of your brand. Furthermore, take your time choosing a scent. Add your brand logo and/or a company image to your air fresheners. You can purchase custom air fresheners for a low cost. These marketing materials especially work well for marketing teams on a tight budget. Include Air Fresheners In LettersĪdditionally, include air fresheners in your direct mail letters. Increase your customer base and brand recognition with this unique direct mail marketing idea. In turn, consumers will remember your brand. Whichever way you use this idea, you will surprise your target audience. Compared to a digital newsletter, a pop-up message stating your social media handles will make an impression. Showcase an upcoming sale in your weekly magazine with a pop-up. Consider using this method for a variety of advertising materials. Try creating a 3D pop-up postcard that reveals an attractive, limited-time offer. Once a recipient opens your letter, a 3D object pops up. They ship flat so that consumers are truly surprised when they open mail. These items appear to be normal upon delivery. Marketing brands also attract more consumers through 3D pop-up materials. Choose the best scratch-off design to create an exciting direct mail campaign material. However, you can also opt for a zebra design scratch-off if it matches your brand image. The best choices include gold circles, silver rectangles and holographic squares. Once you determine the best offers to include, find the perfect scratch-off area option. Persuade consumers to visit your brick-and-mortar location with a 30% off, in-store coupon. Provide your target audience with discount codes to use on your online store. You can include scratch-offs that reveal a variety of offers. One of the most unique direct mail campaign ideas is to send postcards with scratch-offs on them.
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